Franchise Marketing Tip of the Day: Fresh SEO Content

One of the primary factors that Google and other search engines use to rank websites is fresh, relevant content.  Google’s ‘web crawlers’ view recent articles, news, and updates on a franchise landing page as a sign that the site is important for specific keywords.  Having a blog or news section for a franchise landing page can be an extrememly effective Franchise SEO technique to push a local territory.

Try and write at least a few articles per month that use your local territory’s target keywords (with Geo-Modifiers that include the  location i.e. ‘San Diego Pizza Delivery’)  Make your articles interesting – try to tie them into local news or recent happenings.   WordPress is a great solution to deliver blog entries across a number of franchise territories.

For inquiries on our franchise marketing services, feel free to contact us at contact@insightforge.com