Author Archives: admin

The Real Reason for Google’s Push for Autonomous Cars: Advertising

A very interesting story recently broke regarding the legality and politics of autonomous vehicles. From CNN: “Nevada became the first state on Monday to approve a license plate for prototypes of “autonomous vehicles” that drive themselves.” This, of course, is referencing Google’s … Continue reading
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Google Glasses Advertising Update

Google recently released a video emulation of what it would be like for a wearer to experience the world through it’s upcoming product – Google glasses. The video is complete with the wearer checking the weather when looking out the … Continue reading
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Franchise Marketing Tip of the Day: Adwords – Making Use of Your Trademark

Many franchise companies as well as most businesses have proprietary names and brands that are trademarked. This tool can be utilized very effectively through Google Adwords and any other pay per click marketing platform that includes ad titles and copy. … Continue reading
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How Will Google Adwords Incorporate Augmented Advertising?

The big news from Google this week came out of the company’s secret Mountain View ‘Google X’ laboratories that work on long term R&D projects. The New York Times reported that Google’s rumored ‘augmented reality’ glasses would be released to … Continue reading
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Orkut with a side of Naan and Curry

Based on a recent comScore report it looks like Facebook’s invasion and conquest of mainland India is all but a foregone conclusion. With Zuckerberg’s brainchild outpacing the growth of Google’s Orkut by a factor of 10, the over 33 million … Continue reading
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Bay 2 Breakers Costume Ideas

The 99th annual Bay 2 Breakers race will take place in San Francisco on May 16th 2010. Among your standard runners, the race includes a horde of Bay Area revelers, some heavily costumed and some without clothes at all. Because … Continue reading
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Is the Internet Helping or Hurting the Earth?

In celebration of Earth Day, I’d like to ask a simple question: as a whole, does the internet help or hurt the earth? For most, the answer would appear fairly straight forward.   However, I’d like to examine two contrasting scenarios … Continue reading
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Newton Software Demos their Applicant Tracking Software at the Silicon Valley NewTech Meetup

Presenting in front of a packed crowd at the DLA Piper Central Office, Joel Passen and Steve Hazelton pitched Newton Software’s cutting edge applicant tracking system. Continue reading
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Welcome to the Forge

Welcome to the Forge, the official blog of Insight Forge. Our team will be broadcasting / writing from the dense fog of San Francisco’s Inner Sunset, so forgive us if our posts suddenly take a turn toward the dark side … Continue reading
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