Insight Forge Portfolio

 

Turnitin (Global Leader in Plagiarism Prevention Software)

Insight Forge has lead a number of strategic online marketing initiatives for iParadigms and their flagship product Turnitin. iParadigms has done business with over 10,000 organizations in over 110 countries in 10 different languages, and has processed over 120 million document submissions. Insight Forge’s work includes search engine optimization, adwords consulting and blog customization.


» SEO Services

• Target keyword research and analytics
• Title tag, meta-keyword, and meta-description insertion
• Header Tag and keyword rich copy insertion
• Backlink efforts: blog creation, article writing, social networking initiatives

» Site Design and Development

• Hosted WordPress blog design, management and updates

» Google Adwords Campaign Management

• Site Conversion Optimization Review

iThenticate (A Leader in Plagiarism Detection Technology)

Insight Forge provided iThenticate with in-depth search engine optimization consulting. The services also included development and customization of a wordpress blog installation, consulting on CPC marketing and social media marketing efforts via article writing and social media distribution.


» SEO Services

• Target keyword research and analytics
• Title tag, meta-keyword, and meta-description insertion
• Header Tag and keyword rich copy insertion
• Backlink efforts: blog creation, article writing, social networking initiatives

» Site Design and Development

• Hosted WordPress blog design, management and updates

» Video Production and Editing

• Production of tutorial and promotional video materials

» Marketing Services

• Whitepaper & Testimonial Creation (interviews, copy writing, design)
• Company Brochure Creation (design and copy writing)

» Google Adwords Campaign Management

• Site Conversion Optimization Review

» Google Analytics Research and Reporting

Newton Software (Enterprise Software Developer)

Insight Forge headed a Search Engine Optimization campaign for NewtonSoftware.com which provided the company with increased search traffic to their web portal and generated a number of software sales leads.

The Insight Forge Team also designed and developed much of Newton’s web site to further optimze the customer click-to-conversion flow. Newton continues to work with Insight Forge as a SEO and design partner.

» SEO Services

• Target keyword research and analytics
• Title tag, meta-keyword, and meta-description insertion
• Header Tag and keyword rich copy insertion
• Backlink efforts: blog creation, article creation, social networking and PR initiatives
• Hosted WordPress blog design, management and updates

» Site Design and Development

» Google Adwords Campaign Management

» Google Analytics Research and Reporting

Gravity People (Bay Area Technical Recruiters)

Insight Forge fully developed GravityPeople’s website, including a custom wordpress blog installation and proper SEO conventions. Insight Forge also setup and optimized GravityPeople’s Google Local listing and continues to provide ongoing Adwords CPC management.


» SEO Services

• Target keyword research and analytics
• Title tag, meta-keyword, and meta-description insertion
• Header Tag and keyword rich copy insertion
• Hosted WordPress blog design and installation
• XML sitemap creation and submission

» Site Design and Development

• Full website development
• Custome wordpress theme design and installation

» Google Adwords Campaign Management

• Adwords Campaign setup and optimization
• Site Conversion Optimization

Junk King, Inc. (Junk Removal Franchise Corporation)

Insight Forge is Junk King’s strategic online marketing partner, providing the expanding franchise company with cost effective and efficient web services during a key growth period. Key marketing initiatives include website search engine optimization, adwords campaign management for each individual franchise and general web design and consulting.


» SEO Services

• Target keyword research and analytics
• Title tag, meta-keyword, and meta-description insertion
• Header Tag and keyword rich copy insertion
• Backlink efforts: blog creation, article writing, social networking initiatives

» Google Adwords Campaign Management

• Local keyword optimization, geographic targeting, click to conversion optimization

» Design and Development

• Franchise page design and booking optimization flow

» Marketing Services

• Craigslist Ad Design and Strategic Local Implementation
• Trackable Phone Number Implementation

» Google Analytics Research and Reporting

Garden Jot (Social Network for Gardeners)

GardenJot.com is a social network for Gardeners around the world. Using the inovative GardenJot platform, users can view each other’s Gardens, share their gardening tips and tools of the trade, and update followers on a garden’s progress.

The Insight Forge team fully developed the backend of the GardenJot social network. The site is fully integrated with Google Maps to allow easy browsing of gardens from local and international destinations.


» Full Site Development

• Gardener and Garden profile creation
• Search by keywords or browse by map
• Dynamic mapping interface
• RSS, Twitter, Flickr and Blog integration

onelawn (Bay Area Artificial Lawn Provider)

Insight Forge worked with oneLawn to optimize their website for SEO standards, set up a cost effective adwords campaign, and develop several new site pages.


» SEO Services

• Target keyword research and analytics
• Title tag, meta-keyword, and meta-description insertion
• Header Tag and keyword rich copy insertion
• Backlink efforts: blog creation, article writing, social networking initiatives

» Site Design and Development

• Hosted WordPress blog design and implementation
• Promotional Video implementation with CeeBox
• Partner Link Page Design and Development

» Marketing Services

• Designed landing page for product brochure

» Google Adwords Campaign Management

• Conversion Tracker Page Optimization and Installation

» Google Analytics Research and Reporting

Gym 445 (San Francisco Kickboxing Gym)

Insight Forge worked with their local kickboxing, jiu jitsu and MMA gym to optimize their site and implement news, updates and multimedia.


» SEO Services

• Target keyword research and analytics
• Title tag, meta-keyword, and meta-description insertion
• Header Tag and keyword rich copy insertion

» Site Updates

• Implementation of news, updates and multimedia

Baynetwork (Network Hardware Reseller)

Insight Forge headed a Search Engine Optimization campaign for Baynetwork.com which provided the company with increased search traffic to their web portal. The Insight Forge team worked with Baynetwork to determine which network hardware products would best best suited for target keyword optimzation.

Insight Forge also provided a number of design modifcations to the Baynetwork.com site for increased functionality and user flow. Baynetwork continues to work with Insight Forge as a SEO and design partner.


» SEO Services

• Target keyword research and analytics
• Title tag, meta-keyword, and meta-description insertion
• Header Tag and keyword rich copy insertion
• Backlink efforts: blog creation, article creation, social networking and PR initiatives
• Shopping Cart (x-cart) keyword modifcation, copy insertion, product insertion

» Design Services

• Brand/Manufacturer page creation
• Flash Banner creation
• Silicon View Electronic Billboard Ad design to specification
• On site Open-Ads design and management

» Google Adwords Campaign Management

» Google Analytics Research and Reporting

Seero.com (Business to Consumer Video Portal)

Seero.com is a geo-broadcasting platform for users to broadcast and experience destinations around the world. Seero fuses live and on-demand video broadcasting with GPS mapping to create a rich and unique user experience. Seero utilizes the vast potential of the Internet to create an original brand of content. If you are a citizen journalist, local tour guide, back road explorer, talented performer, or simply have a great destination to unveil, Seero is your platform to broadcast your world.


» Full Platform and Site Development & Design

• Live and On-Demand Video Broadcast Platform
• Video and Audio Content Delivery Network built from scratch off of Amazon S3 and EC2 services
• Unique KML Mapping Platform: all content on site is auto-scripted into Google’s Keyhole Markup Language
• Downloadable GPS Tracking Application
• Full Backend Administrative Interface
• Full Integrated Geo-Advertising Platform

Vacation-Offer.com (Business to Consumer Hotel Booking Site)

Vacation-Offer.com is a site that allows visitors to find and book affordable hotel lodging. Vacation-Offer keeps up to date with all the hottest deals out there, and then provide visitors with an easy way to find and book them online. No other site offers the great discounts to prime travel destinations, submission security and customer service that Vacation-Offer.com prides itself in.


» Full Site Development & Design

• Hotel Booking Module
• PayPal Payment Integration
• Scalable landing page design and deployment

» Facebook Application Development & Design: ‘I Need a Vacation’

• Full design and development
• Viral marketing deployment

Whitecap Lead Generation (Resort Lead Generation Platform)

WhitecapLG makes timeshare lead and tour generation easy. Our pay-per-lead and pay-per-tour models are highly qualified and low risk to your sales team. The Whitecap system simplifies the lead and tour generation process so you can focus on selling timeshare to your customers. With a quick setup, easy online management tools and built-in performance statistics, we provide the tools to help you shine.


» Full Site Development & Design

• Backend resort editing administrative interface
• Scalable landing page administrative interface
• Fully integrated statistics tracking package
• Video collateral production and editing

Steele Hill Resorts (Resort)

Steele Hill Resorts is the largest resort in central New Hampshire. Set amongst 500 acres of unspoiled fields and hardwood forests, guests enjoy a 9-hole executive golf course, snowmobile trails, snowshoeing, and hiking trails, and fishing in the private pond. Magnificent year-round swimming pools and hot tubs in a plant-filled conservatory are the centerpiece of The Amenities Center. Other guest privileges include additional indoor and outdoor pools, tennis and racquetball courts, exercise rooms, roman spa, whirlpools, sauna and an enclosed observation tower.


» Marketing and SEO Campaign

• Adwords, Facebook, Myspace, & Microsoft Online Advertising campaigns, geo-targeted to drive visitors to the book lodging at the resort
• SEO Campaign increased the organic search traffic and page ranking of the resort home page and weddings page
• Web Design for custom marketing campaigns

AKQA (International Advertising Agency)

‘The Lost Ring’ was a online game and marketing effort sponsored by McDonald’s that culminated at the 2008 Beijing Olympics. The game involved thousands of players around the world who utilized live and on-demand video and GPS tracking to coordinate their efforts.


» Technology Consulting

• Live Video Broadcast tracking coordination and technology consulting
• GPS tracking technology consulting

Piaggio (Scooter Manufacturer)

Insight Forge provided on-location technical consulting for Piaggio’s ‘No Age Limit’ marketing campaign. This included facilitating live video streaming and GPS tracking of two motor scooters traveling cross country.


» Technology Consulting

• Live Video Broadcast tracking coordination and technology consulting
• GPS tracking technology consulting

Sammys on 2nd (Sandwich shop and Deli)
Sammy’s on 2nd is a premiere San Francisco Deli and Wine Store: offering a variety of gourmet deli foods, fine wines, beers and spirits. Located on 2nd Street between Market and Mission, Sammy’s takes pride in creating dishes with the finest quality meat and produce available.

The Insight Forge team fully developed the Sammy’s on 2nd website. The development process included an onsite photo and video shoot, custom video production and custom design built from instore photo material.


» Full Site Development & Video Production

• Onsite Photo and Video Shoot
• Custom Site Design Integrating Store Elements and Photos
• Promotional Video Production and Integration with Site
• Inclusion of Targeted Search Engine Optimization Elements and Sitemap