by David Rothschild | Jul 5, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google
Bidding on competitor PPC keywords has basically become standard practice in a variety of industries, especially with large franchise organizations that are battling for market share. Even though quality score isn’t going to benefit from this strategy (your ad...
by David Rothschild | Jul 1, 2010 | Franchise Marketing, Google, google places
A Google Local listing is a great way to get search engine exposure with customers for each of your franchise territories. A Google Places account will let you manage multiple franchise listings from one page. However, one issue that can come up for a franchise...
by David Rothschild | Jun 30, 2010 | Franchise Adwords, Franchise Marketing, Franchise PPC Marketing
Use Google Adwords Ad Extensions, located at the campaign level, to highlight your local franchise territory’s address. Doing this will help increase your CTR and Quality Score by making your ad more attractive to local customers. This can be done either...
by David Rothschild | Jun 29, 2010 | Adwords, Adwords Guide, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, keywords, local SEO, San Francisco SEO
Opening a franchise has always been a great way for an entrepreneur to start a business. While it doesn’t have the same romantic ‘allure’ of building a company from the ground up, starting a franchise also doesn’t have the same level of risk...
