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Author Archives: darothschild
PPC & Adwords Campaigns for New Movie Releases
Pay-per-click campaigns, and more specifically Google Adwords campaigns, are continually becoming utilized in more industries to garner attention for upcoming products. One industry that appears to be catching on to usefulness of Adwords lately is Hollywood. I recently searched … Continue reading
Google Buys Motorola Mobility: Pros and Cons
Google just announced the huge purchase of Motorola’s Mobility division, the makers of popular mobile phones like the ‘Droid’ series, for $12.5 billion. This acquisition represents Google’s largest yet, and is being labeled as a strategic move to solidify the … Continue reading
Brand Page Battle: Google+ vs Facebook Business Pages
We are all becoming fairly familiar with the ubiquitous Facebook Brand Page. Just to recap: Facebook Profiles are for individuals, wheras Pages are for businesses, celebrities and other ‘entities.’ In a standard Facebook profile an individual acquires ‘friends,’ but … Continue reading
Can Google Real-Time Search Compete without Twitter?
You might have noticed over the last few months that you haven’t been able to access Google’s real-time search features (it was on the left hand-column of the search navigation panel – the ‘updates’ button’). For a while, this feature … Continue reading
Search Engine Marketing on the Rise
The Search Engine Marketing Professional organization just released a report that shows the search marketing industry will grow 16% this year, bringing the industry to account for about $19.3 billion total. Not only does this statistic reflect the recovering economy … Continue reading
Posted in Page Speed, SEM, SEO, google places, social media
Tagged google places, outsourced SEO, Page Speed, search engine marketing, SEM, sem growth, SEO, social media
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What Really Matters for SEO: Page Speed, Not Page Rank.
Many SEO experts used to preach about Google’s infamous ‘Page Rank’ (named after Larry Page) – which provides a 0-10 metric to determine your webpage’s online clout. They would say that Page Rank directly correlated to where a webpage would show … Continue reading
JCPenny.com SEO Damage Control: Hire a Whitehat!
The news is abuzz with articles about JCPenny.com and how they used black-hat SEO techniques to scam Google and innocent online consumers. This is a sensational story because JC Penny is a large company and they were utilizing a massive … Continue reading
Posted in SEO, SEO Basics, white hat seo company
Tagged blackhat seo, gap.com, JC Penny SEO, jcpenny.com, white hat seo, whitehat SEO, whitehat seo company
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Google Algorithm Evolves to Target Spam Content
For years, spam and duplicate content has been in a battle with Google’s search algorithm. The obvious point of Google search is to find the most relevant and most original content related to your search query. For example, if you … Continue reading
Is Keyword Related Search Going Away?
“Contextual Discovery” is a new Google search term coined by Google VP of Local Places Marissa Meyer. Essentially, contextual discovery refers to utilizing a individual’s location across a number of Google products, including Places, Latitude, Google Maps and Google Earth … Continue reading
Celebrity Age vs. Search Traffic – America’s Keyword Report
This edition of America’s Keyword Report checks out the US monthly Google search volume on all those celebrities you hear so often about. While creating the report, I found a really interesting trend that correlates younger celebrity age to more … Continue reading