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Is Google Transforming us into the Borg?

by David Rothschild | Sep 10, 2010 | Google, Google Borg, google instant search, internet, keywords

Playing around with Google’s new instant search feature, I noticed myself using the “suggested” queries more often.  I began a search for ‘Android Phone’ and had only typed in ‘Android’ when Google popped up the suggestion...

Franchise PPC Marketing

by David Rothschild | Jun 29, 2010 | Adwords, Adwords Guide, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, keywords, local SEO, San Francisco SEO

Opening a franchise has always been a great way for an entrepreneur to start a business. While it doesn’t have the same romantic ‘allure’ of building a company from the ground up, starting a franchise also doesn’t have the same level of risk...

Targeting SEO Keywords

by David Rothschild | Nov 24, 2009 | Google, keywords, San Francisco SEO, SEO, SEO Basics

Researching and choosing your site’s target keywords is the first step to SEO success.   In a sense, keywords are the DNA of your master SEO plan; keywords will be the blueprint of where your site gets indexed and what type of customers are visiting you.   It...

The Basics of SEO: Titles, Copy and Content

by David Rothschild | Oct 1, 2009 | keywords, SEO, SEO Basics, SEO Tutorial

Search Engine Optimization has been a trendy topic over the past several years, and while it has certainly proven to be very effective, some ‘experts’ can often get out of hand with the details.  Google & Co’s algorithms for crawling websites and...
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