by David Rothschild | Nov 15, 2012 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, local SEO
Many local businesses that provide professional services have a specific ‘market area.’ Whether it be a cleaning service, moving company or franchise business, each might only be able to serve a specific territory depending on how far they are willing to...
by David Rothschild | Nov 1, 2012 | Franchise Marketing, Google, link building, link exchange program, local SEO, SEO, SEO Basics
One important factor in the organic ranking of your website are the number of links from other external sites that direct back to your website. In the ‘old days’ of search engine optimization, Google used to take this into account as one of the primary...
by David Rothschild | Aug 5, 2010 | Franchise Marketing, Franchise SEO, link building, local SEO
A wise man once said: “building incoming links to a page are an important component to SEO and Page Rank.” Actually, it was probably some SEO guy that said that. Anyways – getting links to your local franchise landing page is an important strategy...
by David Rothschild | Aug 4, 2010 | Franchise SEO, Google, google places, local SEO, San Francisco SEO
Google has added a new feature that lets local business owners respond to reviews in their Places accounts. This feature-add continues a trend with Google Places matching / competing with Yelp as a major player in the user-generated business review sector. For both...
by David Rothschild | Jun 29, 2010 | Adwords, Adwords Guide, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, keywords, local SEO, San Francisco SEO
Opening a franchise has always been a great way for an entrepreneur to start a business. While it doesn’t have the same romantic ‘allure’ of building a company from the ground up, starting a franchise also doesn’t have the same level of risk...
by David Rothschild | Oct 30, 2009 | local SEO, Marketing, SEO
Insight Forge has expertise in Search Engine Optimization for Resorts and the vacation industry in general. While many of the basics of SEO apply to driving organic traffic towards resort websites, there also are several specific details to hone in on. I’d...
