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The SEO Writing Paradox

by David Rothschild | Oct 16, 2009 | SEO, SEO Basics, SEO Tutorial, SEO Writing

A Zen ‘Koan’ is a short story or sentence that seems paradoxical in nature, but can also prove to enlighten a person.  One Koan states: “What is the sound of one hand clapping?” SEO Writing is also a bit of a paradox, due to the fact that all...

The Basics of Social Media Marketing for SEO

by David Rothschild | Oct 8, 2009 | SEO, SEO Basics, Social Media Marketing

Another hot trend in search engine optimization is social media marketing.  Approaching social media work from a beginner’s standpoint can be a daunting task.  There are a ton of tools, sites and ‘expert’ opinions which you will find shoved in your...

The Basics of SEO: Titles, Copy and Content

by David Rothschild | Oct 1, 2009 | keywords, SEO, SEO Basics, SEO Tutorial

Search Engine Optimization has been a trendy topic over the past several years, and while it has certainly proven to be very effective, some ‘experts’ can often get out of hand with the details.  Google & Co’s algorithms for crawling websites and...
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