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SEO ROI (Getting a Return on Your SEO Investment)

by David Rothschild | Nov 18, 2009 | San Francisco SEO, SEO Basics, SEO ROI, SEO Tutorial

So you’ve taken the steps to hire an SEO firm for your business website – lets say you are based out of San Francisco.  Whether you are trying to climb above those pesky Yelp reviews, generate more leads, or simply want to get more eyes on a new special,...

The SEO Writing Paradox

by David Rothschild | Oct 16, 2009 | SEO, SEO Basics, SEO Tutorial, SEO Writing

A Zen ‘Koan’ is a short story or sentence that seems paradoxical in nature, but can also prove to enlighten a person.  One Koan states: “What is the sound of one hand clapping?” SEO Writing is also a bit of a paradox, due to the fact that all...

The Basics of SEO: Titles, Copy and Content

by David Rothschild | Oct 1, 2009 | keywords, SEO, SEO Basics, SEO Tutorial

Search Engine Optimization has been a trendy topic over the past several years, and while it has certainly proven to be very effective, some ‘experts’ can often get out of hand with the details.  Google & Co’s algorithms for crawling websites and...

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