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Franchise Marketing Tip of the Day: PPC Local Competitor Bidding

by David Rothschild | Jul 5, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google

Bidding on competitor PPC keywords has basically become standard practice in a variety of industries, especially with large franchise organizations that are battling for market share.  Even though quality score isn’t going to benefit from this strategy (your ad...

Franchise PPC Marketing

by David Rothschild | Jun 29, 2010 | Adwords, Adwords Guide, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, keywords, local SEO, San Francisco SEO

Opening a franchise has always been a great way for an entrepreneur to start a business. While it doesn’t have the same romantic ‘allure’ of building a company from the ground up, starting a franchise also doesn’t have the same level of risk...

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