A Google Local  listing is a great way to get search engine exposure with customers for each of your franchise territories. A Google Places account will let you manage multiple franchise listings from one page.  However, one issue that can come up for a franchise organization is nearby territories overlapping their service areas.



This issue can be avoided by using the ‘List of Areas Served’ option within the Service Area and Location Settings.  Instead of simply designating a general service area (radius in miles), you can pinpoint specific cities and zip codes that your franchise serves.  That way, you can have two nearby territories that each has a unique Google Local listing service area.