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Celebrity Social Media Misuse

by David Rothschild | Aug 17, 2010 | Celebrity Social Media, San Francisco, social media, Social Media Marketing

Mashable recently reported on a social media story where celebrity Justin Bieber tweeted out a user’s phone number, telling fans to “call or text” it.  The number reportedly received 26,000 texts from Beiber’s Twitter fan base of 4.5 million...

Casting Google – The Movie

by David Rothschild | Aug 13, 2010 | facebook movie, Google, Social Media Marketing

The Facebook Movie, “The Social Network” is about to be released on October 1st.   I’m not sure what to think of this movie, although it does have some interesting casting choices, including Jesse Eisenberg as Mark Zuckerberg (did they cast him...

A Review of Google’s 10 Corporate Philosophy Principles

by David Rothschild | Aug 11, 2010 | Adwords, Google, Google Verizon, internet, net neutrality

Right now, Google’s famous ‘Do no evil’ mantra seems irrelevant, even hypocritical.  I’d like to take a look at Google’s 10 guiding corporate philosophy principles and see how relevant they are in light of their new ‘net...

Franchise Marketing Tip of the Day: Link Building for SEO

by David Rothschild | Aug 5, 2010 | Franchise Marketing, Franchise SEO, link building, local SEO

A wise man once said: “building incoming links to a page are an important component to SEO and Page Rank.”  Actually, it was probably some SEO guy that said that.  Anyways – getting links to your local franchise landing page is an important strategy...

Google Places Continues to Make Improvements

by David Rothschild | Aug 4, 2010 | Franchise SEO, Google, google places, local SEO, San Francisco SEO

Google has added a new feature that lets local business owners respond to reviews in their Places accounts.  This feature-add continues a trend with Google Places matching / competing with Yelp  as a major player in the user-generated business review sector. For both...
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