Blog
Google Algorithm Evolves to Target Spam Content
For years, spam and duplicate content has been in a battle with Google's search algorithm. The obvious point of Google search is to find the most relevant and most original content related to your search query. For example, if you search for "San Francisco bars" you...
Is Keyword Related Search Going Away?
"Contextual Discovery" is a new Google search term coined by Google VP of Local Places Marissa Meyer. Essentially, contextual discovery refers to utilizing a individual's location across a number of Google products, including Places, Latitude, Google Maps and Google...
Celebrity Age vs. Search Traffic – America’s Keyword Report
This edition of America's Keyword Report checks out the US monthly Google search volume on all those celebrities you hear so often about. While creating the report, I found a really interesting trend that correlates younger celebrity age to more Google traffic. ...
How Big of a Role Does SEO Play in Politics?
I recently was Googling some information on California's recent proposition 23, which if passed would have banned a ground-breaking clean energy bill. The 'No on 23' site pops first in the results, above two 'Yes on 23' sites. For anyone looking for information on...
Sport’s Traffic – America’s Keyword Report
In America, sports make the world go round. Sports fans are likely to drop social, moral, or professional obligations just to make sure they are home in time to watch the game. So how does this obsession reflect in our Google search trends? Do more people search for...
Updated Google Places Search and SEO
Google recently started rolling out their new and improved Google Places search results. Essentially, the changes make Google Places listings for local businesses more visible by occupying more real estate (See below for the side by side comparison.) So, the...
A Guide to Writing for Both Humans and Robots
It's simply strange to think about. There are writers out there, in the present day, who are composing content for two audiences simultaneously: humans and robots. These individuals are search engine optimization (SEO) writers. Writing for SEO means creating content...
Food for Thought – America’s Keyword Report
For this edition of "America's Keyword Report" we ask the question: what kind of foods are Americans Googling? This report is not only indicative of what we like to eat, but also the types of crazy diet fads that are currently sweeping the nation. Also, what's on...
SEO vs PPC: Who would win in a fight?
Ah, the age old question: SEO vs PPC. Which is better? There has been quite a bit of analysis on the benefits and detractions of a search engine optimization strategy versus a well-crafted Adwords campaign. It usually breaks down to several distinct characteristics...
Researching your Target SEO Keywords
We generally kick off all our PPC and SEO projects with some basic questions to further develop an understanding of our client's market space. The goal of this is to determine what keywords we will end up targeting both for an SEO and PPC marketing campaign. If you...