by David Rothschild | May 24, 2012 | Adwords, Adwords Auction Insights, Google, keywords, ppc
Google has added a great new tool to their Adwords platform – the ability to closely examine auctions for individual keywords to flesh out the competitive field. The tool is called ‘auction insights’ and appears under the ‘keywords’ tab....
by David Rothschild | Apr 5, 2012 | Adwords, augmented advertising, Google, google glasses, ppc
Google recently released a video emulation of what it would be like for a wearer to experience the world through it’s upcoming product – Google glasses. The video is complete with the wearer checking the weather when looking out the window, getting...
by David Rothschild | Feb 23, 2012 | Adwords, augmented advertising, Google, google glasses, Marketing, ppc
The big news from Google this week came out of the company’s secret Mountain View ‘Google X’ laboratories that work on long term R&D projects. The New York Times reported that Google’s rumored ‘augmented reality’ glasses would...
by David Rothschild | Sep 9, 2011 | Adwords, Google, Movie Adwords, Movie Marketing, ppc
Pay-per-click campaigns, and more specifically Google Adwords campaigns, are continually becoming utilized in more industries to garner attention for upcoming products. One industry that appears to be catching on to usefulness of Adwords lately is Hollywood. I...
by David Rothschild | Oct 7, 2010 | Adwords, ppc, SEO
Ah, the age old question: SEO vs PPC. Which is better? There has been quite a bit of analysis on the benefits and detractions of a search engine optimization strategy versus a well-crafted Adwords campaign. It usually breaks down to several distinct characteristics...
by David Rothschild | Jul 8, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Pay Per Click Marketing, ppc
For a franchise organization with multiple territories, one of the keys for Adwords success is to make each territory as distinct as possible. One way this can be achieved is by utilizing location specific display URLS within your ad text. This display URL should...
