Blog
Franchise Marketing Tip of the Day: Google Local Listing Service Area Settings
A Google Local listing is a great way to get search engine exposure with customers for each of your franchise territories. A Google Places account will let you manage multiple franchise listings from one page. However, one issue that can come up for a franchise...
Franchise Marketing Tip of the Day: Adwords Ad Extensions
Use Google Adwords Ad Extensions, located at the campaign level, to highlight your local franchise territory's address. Doing this will help increase your CTR and Quality Score by making your ad more attractive to local customers. This can be done either through...
Franchise PPC Marketing
Opening a franchise has always been a great way for an entrepreneur to start a business. While it doesn't have the same romantic 'allure' of building a company from the ground up, starting a franchise also doesn't have the same level of risk involved with a...
Bay 2 Breakers Costume Ideas
The 99th annual Bay 2 Breakers race will take place in San Francisco on May 16th 2010. Among your standard runners, the race includes a horde of Bay Area revelers, some heavily costumed and some without clothes at all. Because of the proximity of Silicon Valley, with...
Is the Internet Helping or Hurting the Earth?
In celebration of Earth Day, I'd like to ask a simple question: as a whole, does the internet help or hurt the earth? For most, the answer would appear fairly straight forward. However, I'd like to examine two contrasting scenarios where the internet could be either...
Real Time Search = Real Time SEO
Google just announced the inclusion of real time search results that include Twitter, Facebook, MySpace and a number of blogs on their results pages. This news isn't shocking, as Google was a step behind Bing to tap the real time web and pretty much obligated to take...
Targeting SEO Keywords
Researching and choosing your site's target keywords is the first step to SEO success. In a sense, keywords are the DNA of your master SEO plan; keywords will be the blueprint of where your site gets indexed and what type of customers are visiting you. It may seem...
SEO ROI (Getting a Return on Your SEO Investment)
So you've taken the steps to hire an SEO firm for your business website - lets say you are based out of San Francisco. Whether you are trying to climb above those pesky Yelp reviews, generate more leads, or simply want to get more eyes on a new special, you wanted to...
MMA Marketing & SEO / Marketing Fedor
The guys here at Insight Forge are all pretty big fans of mixed martial arts (UFC, Strikeforce, Pride, Dream etc.) and in particular of heavyweight champ Fedor Emelianenko. I'm not sure who caught the recent Strikeforce broadcast on CBS, but it was pretty great to...
Newton Software Demos their Applicant Tracking Software at the Silicon Valley NewTech Meetup
Presenting in front of a packed crowd at the DLA Piper Central Office, Joel Passen and Steve Hazelton pitched Newton Software’s cutting edge applicant tracking system.