by David Rothschild | Jul 5, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google
Bidding on competitor PPC keywords has basically become standard practice in a variety of industries, especially with large franchise organizations that are battling for market share. Even though quality score isn’t going to benefit from this strategy (your ad...
by David Rothschild | Jun 29, 2010 | Adwords, Adwords Guide, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, keywords, local SEO, San Francisco SEO
Opening a franchise has always been a great way for an entrepreneur to start a business. While it doesn’t have the same romantic ‘allure’ of building a company from the ground up, starting a franchise also doesn’t have the same level of risk...
by David Rothschild | Oct 6, 2009 | Adwords, SEO
The Associated Press reported that online advertising has felt the recent economic slump, falling 5% in the first half of 2009. Although online advertising as a whole has felt the pressure, search advertising seems to be doing fine. Google Inc., which controls 2/3...
