by David Rothschild | Sep 20, 2010 | Adwords, Google
Google Adwords has been adding to the number of extensions options for serving ads. Extensions are a great way for businesses to increase visibility on their ads, including options to add an address, phone number or additional site links. Here is the lowdown on each...
by David Rothschild | Sep 9, 2010 | Adwords, Google, google instant search
One question that came up with the launch of Google’s new Instant Search feature is how it will affect adwords users. Many reports have covered how instant search will potentially change the number of ad impressions (there will be more) and consequentially hurt...
by David Rothschild | Sep 8, 2010 | Adwords, Google, google instant search, SEO
Google has just implemented Instant Search capabilities, which allows a user to view predictive search results while typing in a keyword. Essentially, this incredible feature rids the need to use the search button ever again. Our first question here at Insight Forge...
by David Rothschild | Aug 11, 2010 | Adwords, Google, Google Verizon, internet, net neutrality
Right now, Google’s famous ‘Do no evil’ mantra seems irrelevant, even hypocritical. I’d like to take a look at Google’s 10 guiding corporate philosophy principles and see how relevant they are in light of their new ‘net...
by David Rothschild | Aug 3, 2010 | Adwords, Google, SEO
For of us who work in the world of SEO & PPC Marketing, its safe to say that we use a ton of Google’s products. Gmail, Adwords, Google Docs, Spreadsheets, Presentations, Voice, and Analytics are just a few of Google’s tools that we utilize on an...
by David Rothschild | Jul 8, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Pay Per Click Marketing, ppc
For a franchise organization with multiple territories, one of the keys for Adwords success is to make each territory as distinct as possible. One way this can be achieved is by utilizing location specific display URLS within your ad text. This display URL should...
