by David Rothschild | Aug 11, 2010 | Adwords, Google, Google Verizon, internet, net neutrality
Right now, Google’s famous ‘Do no evil’ mantra seems irrelevant, even hypocritical. I’d like to take a look at Google’s 10 guiding corporate philosophy principles and see how relevant they are in light of their new ‘net...
by David Rothschild | Aug 4, 2010 | Franchise SEO, Google, google places, local SEO, San Francisco SEO
Google has added a new feature that lets local business owners respond to reviews in their Places accounts. This feature-add continues a trend with Google Places matching / competing with Yelp as a major player in the user-generated business review sector. For both...
by David Rothschild | Aug 3, 2010 | Adwords, Google, SEO
For of us who work in the world of SEO & PPC Marketing, its safe to say that we use a ton of Google’s products. Gmail, Adwords, Google Docs, Spreadsheets, Presentations, Voice, and Analytics are just a few of Google’s tools that we utilize on an...
by David Rothschild | Jul 5, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google
Bidding on competitor PPC keywords has basically become standard practice in a variety of industries, especially with large franchise organizations that are battling for market share. Even though quality score isn’t going to benefit from this strategy (your ad...
by David Rothschild | Jul 1, 2010 | Franchise Marketing, Google, google places
A Google Local listing is a great way to get search engine exposure with customers for each of your franchise territories. A Google Places account will let you manage multiple franchise listings from one page. However, one issue that can come up for a franchise...
by David Rothschild | Jun 29, 2010 | Adwords, Adwords Guide, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, keywords, local SEO, San Francisco SEO
Opening a franchise has always been a great way for an entrepreneur to start a business. While it doesn’t have the same romantic ‘allure’ of building a company from the ground up, starting a franchise also doesn’t have the same level of risk...
