by David Rothschild | Feb 17, 2011 | SEO, SEO Basics, white hat seo company
The news is abuzz with articles about JCPenny.com and how they used black-hat SEO techniques to scam Google and innocent online consumers. This is a sensational story because JC Penny is a large company and they were utilizing a massive amount of irrelevant...
by David Rothschild | Jan 28, 2011 | Google, Original Content, SEO
For years, spam and duplicate content has been in a battle with Google’s search algorithm. The obvious point of Google search is to find the most relevant and most original content related to your search query. For example, if you search for “San...
by David Rothschild | Nov 3, 2010 | Adwords, political SEO, SEO
I recently was Googling some information on California’s recent proposition 23, which if passed would have banned a ground-breaking clean energy bill. The ‘No on 23’ site pops first in the results, above two ‘Yes on 23’ sites. For...
by David Rothschild | Oct 20, 2010 | Google, keywords, SEO, SEO Writing
It’s simply strange to think about. There are writers out there, in the present day, who are composing content for two audiences simultaneously: humans and robots. These individuals are search engine optimization (SEO) writers. Writing for SEO means creating...
by David Rothschild | Oct 7, 2010 | Adwords, ppc, SEO
Ah, the age old question: SEO vs PPC. Which is better? There has been quite a bit of analysis on the benefits and detractions of a search engine optimization strategy versus a well-crafted Adwords campaign. It usually breaks down to several distinct characteristics...
by David Rothschild | Sep 29, 2010 | Adwords, keywords, SEO, SEO Basics
We generally kick off all our PPC and SEO projects with some basic questions to further develop an understanding of our client’s market space. The goal of this is to determine what keywords we will end up targeting both for an SEO and PPC marketing campaign. If...
