One of the primary factors that Google and other search engines use to rank websites is fresh, relevant content.  Google’s ‘web crawlers’ view recent articles, news, and updates on a franchise landing page as a sign that the site is important for specific keywords.  Having a blog or news section for a franchise landing page can be an extrememly effective Franchise SEO technique to push a local territory.

Try and write at least a few articles per month that use your local territory’s target keywords (with Geo-Modifiers that include the  location i.e. ‘San Diego Pizza Delivery’)  Make your articles interesting – try to tie them into local news or recent happenings.   WordPress is a great solution to deliver blog entries across a number of franchise territories.

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