by David Rothschild | Oct 7, 2010 | Adwords, ppc, SEO
Ah, the age old question: SEO vs PPC. Which is better? There has been quite a bit of analysis on the benefits and detractions of a search engine optimization strategy versus a well-crafted Adwords campaign. It usually breaks down to several distinct characteristics...
by David Rothschild | Sep 29, 2010 | Adwords, keywords, SEO, SEO Basics
We generally kick off all our PPC and SEO projects with some basic questions to further develop an understanding of our client’s market space. The goal of this is to determine what keywords we will end up targeting both for an SEO and PPC marketing campaign. If...
by David Rothschild | Sep 9, 2010 | Adwords, Google, google instant search
One question that came up with the launch of Google’s new Instant Search feature is how it will affect adwords users. Many reports have covered how instant search will potentially change the number of ad impressions (there will be more) and consequentially hurt...
by David Rothschild | Sep 8, 2010 | Adwords, Google, google instant search, SEO
Google has just implemented Instant Search capabilities, which allows a user to view predictive search results while typing in a keyword. Essentially, this incredible feature rids the need to use the search button ever again. Our first question here at Insight Forge...
by David Rothschild | Aug 11, 2010 | Adwords, Google, Google Verizon, internet, net neutrality
Right now, Google’s famous ‘Do no evil’ mantra seems irrelevant, even hypocritical. I’d like to take a look at Google’s 10 guiding corporate philosophy principles and see how relevant they are in light of their new ‘net...
