by David Rothschild | Sep 9, 2011 | Adwords, Google, Movie Adwords, Movie Marketing, ppc
Pay-per-click campaigns, and more specifically Google Adwords campaigns, are continually becoming utilized in more industries to garner attention for upcoming products. One industry that appears to be catching on to usefulness of Adwords lately is Hollywood. I...
by David Rothschild | Aug 12, 2011 | Adwords, Facebook Pages, Google, google places, Google+ Brand Pages, San Francisco SEO, SEO, Social Media Marketing
We are all becoming fairly familiar with the ubiquitous Facebook Brand Page. Just to recap: Facebook Profiles are for individuals, wheras Pages are for businesses, celebrities and other ‘entities.’ In a standard Facebook profile an individual acquires...
by David Rothschild | Aug 4, 2011 | Adwords, facebook, Google, real time search, real time SEO, twitter
You might have noticed over the last few months that you haven’t been able to access Google’s real-time search features (it was on the left hand-column of the search navigation panel – the ‘updates’ button’). For a while, this...
by David Rothschild | Nov 3, 2010 | Adwords, political SEO, SEO
I recently was Googling some information on California’s recent proposition 23, which if passed would have banned a ground-breaking clean energy bill. The ‘No on 23’ site pops first in the results, above two ‘Yes on 23’ sites. For...
by David Rothschild | Oct 7, 2010 | Adwords, ppc, SEO
Ah, the age old question: SEO vs PPC. Which is better? There has been quite a bit of analysis on the benefits and detractions of a search engine optimization strategy versus a well-crafted Adwords campaign. It usually breaks down to several distinct characteristics...
by David Rothschild | Sep 29, 2010 | Adwords, keywords, SEO, SEO Basics
We generally kick off all our PPC and SEO projects with some basic questions to further develop an understanding of our client’s market space. The goal of this is to determine what keywords we will end up targeting both for an SEO and PPC marketing campaign. If...
