by David Rothschild | Nov 15, 2012 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, local SEO
Many local businesses that provide professional services have a specific ‘market area.’ Whether it be a cleaning service, moving company or franchise business, each might only be able to serve a specific territory depending on how far they are willing to...
by David Rothschild | Nov 1, 2012 | Franchise Marketing, Google, link building, link exchange program, local SEO, SEO, SEO Basics
One important factor in the organic ranking of your website are the number of links from other external sites that direct back to your website. In the ‘old days’ of search engine optimization, Google used to take this into account as one of the primary...
by David Rothschild | May 24, 2012 | Adwords, Adwords Auction Insights, Google, keywords, ppc
Google has added a great new tool to their Adwords platform – the ability to closely examine auctions for individual keywords to flesh out the competitive field. The tool is called ‘auction insights‘ and appears under the ‘keywords’ tab....
by David Rothschild | May 8, 2012 | Google, Google Autonomous Car, San Francisco
A very interesting story recently broke regarding the legality and politics of autonomous vehicles. From CNN: “Nevada became the first state on Monday to approve a license plate for prototypes of “autonomous vehicles” that drive themselves.”...
by David Rothschild | Apr 5, 2012 | Adwords, augmented advertising, Google, google glasses, ppc
Google recently released a video emulation of what it would be like for a wearer to experience the world through it’s upcoming product – Google glasses. The video is complete with the wearer checking the weather when looking out the window, getting...
by David Rothschild | Feb 23, 2012 | Adwords, augmented advertising, Google, google glasses, Marketing, ppc
The big news from Google this week came out of the company’s secret Mountain View ‘Google X’ laboratories that work on long term R&D projects. The New York Times reported that Google’s rumored ‘augmented reality’ glasses would...
