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Google Glasses Advertising Update

by David Rothschild | Apr 5, 2012 | Adwords, augmented advertising, Google, google glasses, ppc

Google recently released a video emulation of what it would be like for a wearer to experience the world through it’s upcoming product – Google glasses. The video is complete with the wearer checking the weather when looking out the window, getting...

How Will Google Adwords Incorporate Augmented Advertising?

by David Rothschild | Feb 23, 2012 | Adwords, augmented advertising, Google, google glasses, Marketing, ppc

The big news from Google this week came out of the company’s secret Mountain View ‘Google X’ laboratories that work on long term R&D projects. The New York Times reported that Google’s rumored ‘augmented reality’ glasses would...

PPC & Adwords Campaigns for New Movie Releases

by David Rothschild | Sep 9, 2011 | Adwords, Google, Movie Adwords, Movie Marketing, ppc

Pay-per-click campaigns, and more specifically Google Adwords campaigns, are continually becoming utilized in more industries to garner attention for upcoming products.  One industry that appears to be catching on to usefulness of Adwords lately is Hollywood.   I...

Google Buys Motorola Mobility: Pros and Cons

by David Rothschild | Aug 15, 2011 | Android, Google, Mobile, News

Google just announced the huge purchase of Motorola’s Mobility division, the makers of popular mobile phones like the ‘Droid’ series, for $12.5 billion.  This acquisition represents Google’s largest yet, and is being labeled as a strategic move...

Brand Page Battle: Google+ vs Facebook Business Pages

by David Rothschild | Aug 12, 2011 | Adwords, Facebook Pages, Google, google places, Google+ Brand Pages, San Francisco SEO, SEO, Social Media Marketing

We are  all becoming fairly familiar with the ubiquitous Facebook Brand Page.  Just to recap:  Facebook Profiles are for individuals, wheras Pages are for businesses, celebrities and other ‘entities.’   In a standard Facebook profile an individual acquires...

Can Google Real-Time Search Compete without Twitter?

by David Rothschild | Aug 4, 2011 | Adwords, facebook, Google, real time search, real time SEO, twitter

You might have noticed over the last few months that you haven’t been able to access Google’s real-time search features (it was on the left hand-column of the search navigation panel – the ‘updates’ button’).  For a while, this...
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