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PPC & Adwords Campaigns for New Movie Releases

by David Rothschild | Sep 9, 2011 | Adwords, Google, Movie Adwords, Movie Marketing, ppc

Pay-per-click campaigns, and more specifically Google Adwords campaigns, are continually becoming utilized in more industries to garner attention for upcoming products.  One industry that appears to be catching on to usefulness of Adwords lately is Hollywood.   I...

Google Buys Motorola Mobility: Pros and Cons

by David Rothschild | Aug 15, 2011 | Android, Google, Mobile, News

Google just announced the huge purchase of Motorola’s Mobility division, the makers of popular mobile phones like the ‘Droid’ series, for $12.5 billion.  This acquisition represents Google’s largest yet, and is being labeled as a strategic move...

Brand Page Battle: Google+ vs Facebook Business Pages

by David Rothschild | Aug 12, 2011 | Adwords, Facebook Pages, Google, google places, Google+ Brand Pages, San Francisco SEO, SEO, Social Media Marketing

We are  all becoming fairly familiar with the ubiquitous Facebook Brand Page.  Just to recap:  Facebook Profiles are for individuals, wheras Pages are for businesses, celebrities and other ‘entities.’   In a standard Facebook profile an individual acquires...

Can Google Real-Time Search Compete without Twitter?

by David Rothschild | Aug 4, 2011 | Adwords, facebook, Google, real time search, real time SEO, twitter

You might have noticed over the last few months that you haven’t been able to access Google’s real-time search features (it was on the left hand-column of the search navigation panel – the ‘updates’ button’).  For a while, this...

What Really Matters for SEO: Page Speed, Not Page Rank.

by David Rothschild | Mar 15, 2011 | Google, page rank, Page Speed, SEO, SEO Basics

Many SEO experts used to preach about Google’s infamous ‘Page Rank’ (named after Larry Page) – which provides a 0-10 metric to determine your webpage’s online clout.   They would say that Page Rank directly correlated to where a webpage...

Google Algorithm Evolves to Target Spam Content

by David Rothschild | Jan 28, 2011 | Google, Original Content, SEO

For years, spam and duplicate content has been in a battle with Google’s search algorithm.  The obvious point of Google search is to find the most relevant and most original content related to your search query.  For example, if you search for “San...
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