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SEM, SEO, PPC, CPC, CTR, SERP…

by David Rothschild | Jan 24, 2013 | Adwords, Adwords Guide, Google, Marketing, SEO, Social Media Marketing

Small businesses can often become quite overwhelmed with everything that comes along with running pay per click, search engine optimization and social media campaigns.  Beyond the massive amount of information out there on the subjects and the constantly evolving...

Brand Page Battle: Google+ vs Facebook Business Pages

by David Rothschild | Aug 12, 2011 | Adwords, Facebook Pages, Google, google places, Google+ Brand Pages, San Francisco SEO, SEO, Social Media Marketing

We are  all becoming fairly familiar with the ubiquitous Facebook Brand Page.  Just to recap:  Facebook Profiles are for individuals, wheras Pages are for businesses, celebrities and other ‘entities.’   In a standard Facebook profile an individual acquires...

Celebrity Social Media Misuse

by David Rothschild | Aug 17, 2010 | Celebrity Social Media, San Francisco, social media, Social Media Marketing

Mashable recently reported on a social media story where celebrity Justin Bieber tweeted out a user’s phone number, telling fans to “call or text” it.  The number reportedly received 26,000 texts from Beiber’s Twitter fan base of 4.5 million...

Casting Google – The Movie

by David Rothschild | Aug 13, 2010 | facebook movie, Google, Social Media Marketing

The Facebook Movie, “The Social Network” is about to be released on October 1st.   I’m not sure what to think of this movie, although it does have some interesting casting choices, including Jesse Eisenberg as Mark Zuckerberg (did they cast him...

San Francisco Links the Web & Real World

by David Rothschild | Jul 28, 2010 | San Francisco SEO, Social Media Marketing

San Francisco is truly a unique place.  We’ve recently been working with several local businesses & stores within the city, helping out on various fronts.  Some businesses need a basic SEO overhaul or a PPC campaign, others require more complex work.  The...

Real Time Search = Real Time SEO

by David Rothschild | Dec 7, 2009 | Google, real time search, real time SEO, SEO, Social Media Marketing

Google just announced the inclusion of real time search results that include Twitter, Facebook, MySpace and a number of blogs on their results pages.  This news isn’t shocking, as Google was a step behind Bing to tap the real time web and pretty much obligated...
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