For a franchise organization with multiple territories, one of the keys for Adwords success is to make each territory as distinct as possible.  One way this can be achieved is by utilizing location specific display URLS within your ad text.  This display URL should usually correspond to the specific location or market area where the territory is located.  For example:

Not only does a location specific display URL make each territory distinct from one another, but the strategy also can increase an ad’s CTR from local visitors.

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