by Rick | Jun 9, 2019 | Google, Pay Per Click Marketing
We may still be a few years away from “robot butlers in every home.” However, Artificial Intelligence or AI is already making its way into our daily lives. Consider Google Assistant. It is a feature on the latest generation of Android phones and also is the main...
by Rick | Jun 5, 2019 | Google, Pay Per Click Marketing
Today, you need to be a lot more proactive then just dropping in a few well-place keywords. Your optimizing can be given a strong boost with featured snippets. Best of all, you don’t have to be an “industry leader” in terms of sales to benefit from featured snippets....
by David Rothschild | Mar 16, 2012 | Adwords, Franchise Adwords, Franchise PPC Marketing, Franchise SEO, Pay Per Click Marketing
Many franchise companies as well as most businesses have proprietary names and brands that are trademarked. This tool can be utilized very effectively through Google Adwords and any other pay per click marketing platform that includes ad titles and copy. Including a...
by David Rothschild | Jul 8, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Pay Per Click Marketing, ppc
For a franchise organization with multiple territories, one of the keys for Adwords success is to make each territory as distinct as possible. One way this can be achieved is by utilizing location specific display URLS within your ad text. This display URL should...
