by David Rothschild | Nov 1, 2012 | Franchise Marketing, Google, link building, link exchange program, local SEO, SEO, SEO Basics
One important factor in the organic ranking of your website are the number of links from other external sites that direct back to your website. In the ‘old days’ of search engine optimization, Google used to take this into account as one of the primary...
by David Rothschild | Mar 16, 2012 | Adwords, Franchise Adwords, Franchise PPC Marketing, Franchise SEO, Pay Per Click Marketing
Many franchise companies as well as most businesses have proprietary names and brands that are trademarked. This tool can be utilized very effectively through Google Adwords and any other pay per click marketing platform that includes ad titles and copy. Including a...
by David Rothschild | Aug 5, 2010 | Franchise Marketing, Franchise SEO, link building, local SEO
A wise man once said: “building incoming links to a page are an important component to SEO and Page Rank.” Actually, it was probably some SEO guy that said that. Anyways – getting links to your local franchise landing page is an important strategy...
by David Rothschild | Aug 2, 2010 | Franchise Marketing, Franchise SEO
So you’ve got the hang of updating your twitter feed, blog, and Facebook account on a regular basis. You still don’t have much traction though. What could be wrong? One possibility is you aren’t providing your readers with valuable content. Think...
by David Rothschild | Jul 13, 2010 | Franchise Marketing, Franchise SEO
One of the primary factors that Google and other search engines use to rank websites is fresh, relevant content. Google’s ‘web crawlers’ view recent articles, news, and updates on a franchise landing page as a sign that the site is important for...
