Blog
Franchise Marketing Tip of the Day: Adwords – Making Use of Your Trademark
Many franchise companies as well as most businesses have proprietary names and brands that are trademarked. This tool can be utilized very effectively through Google Adwords and any other pay per click marketing platform that includes ad titles and copy. Including a...
read moreHow Will Google Adwords Incorporate Augmented Advertising?
The big news from Google this week came out of the company's secret Mountain View 'Google X' laboratories that work on long term R&D projects. The New York Times reported that Google's rumored 'augmented reality' glasses would be released to consumers by the end...
read morePPC & Adwords Campaigns for New Movie Releases
Pay-per-click campaigns, and more specifically Google Adwords campaigns, are continually becoming utilized in more industries to garner attention for upcoming products. One industry that appears to be catching on to usefulness of Adwords lately is Hollywood. I...
read moreGoogle Buys Motorola Mobility: Pros and Cons
Google just announced the huge purchase of Motorola's Mobility division, the makers of popular mobile phones like the 'Droid' series, for $12.5 billion. This acquisition represents Google's largest yet, and is being labeled as a strategic move to solidify the place...
read moreBrand Page Battle: Google+ vs Facebook Business Pages
We are all becoming fairly familiar with the ubiquitous Facebook Brand Page. Just to recap: Facebook Profiles are for individuals, wheras Pages are for businesses, celebrities and other 'entities.' In a standard Facebook profile an individual acquires 'friends,'...
read moreCan Google Real-Time Search Compete without Twitter?
You might have noticed over the last few months that you haven't been able to access Google's real-time search features (it was on the left hand-column of the search navigation panel - the 'updates' button'). For a while, this feature allowed Google's users to access...
read moreSearch Engine Marketing on the Rise
The Search Engine Marketing Professional organization just released a report that shows the search marketing industry will grow 16% this year, bringing the industry to account for about $19.3 billion total. Not only does this statistic reflect the recovering economy...
read moreWhat Really Matters for SEO: Page Speed, Not Page Rank.
Many SEO experts used to preach about Google's infamous 'Page Rank' (named after Larry Page) - which provides a 0-10 metric to determine your webpage's online clout. They would say that Page Rank directly correlated to where a webpage would show up in Google's...
read moreJCPenny.com SEO Damage Control: Hire a Whitehat!
The news is abuzz with articles about JCPenny.com and how they used black-hat SEO techniques to scam Google and innocent online consumers. This is a sensational story because JC Penny is a large company and they were utilizing a massive amount of irrelevant...
read moreGoogle Algorithm Evolves to Target Spam Content
For years, spam and duplicate content has been in a battle with Google's search algorithm. The obvious point of Google search is to find the most relevant and most original content related to your search query. For example, if you search for "San Francisco bars" you...
read more