by David Rothschild | Nov 15, 2012 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, local SEO
Many local businesses that provide professional services have a specific ‘market area.’ Whether it be a cleaning service, moving company or franchise business, each might only be able to serve a specific territory depending on how far they are willing to...
by David Rothschild | Nov 1, 2012 | Franchise Marketing, Google, link building, link exchange program, local SEO, SEO, SEO Basics
One important factor in the organic ranking of your website are the number of links from other external sites that direct back to your website. In the ‘old days’ of search engine optimization, Google used to take this into account as one of the primary...
by David Rothschild | Aug 5, 2010 | Franchise Marketing, Franchise SEO, link building, local SEO
A wise man once said: “building incoming links to a page are an important component to SEO and Page Rank.” Actually, it was probably some SEO guy that said that. Anyways – getting links to your local franchise landing page is an important strategy...
by David Rothschild | Aug 2, 2010 | Franchise Marketing, Franchise SEO
So you’ve got the hang of updating your twitter feed, blog, and Facebook account on a regular basis. You still don’t have much traction though. What could be wrong? One possibility is you aren’t providing your readers with valuable content. Think...
by David Rothschild | Jul 13, 2010 | Franchise Marketing, Franchise SEO
One of the primary factors that Google and other search engines use to rank websites is fresh, relevant content. Google’s ‘web crawlers’ view recent articles, news, and updates on a franchise landing page as a sign that the site is important for...
by David Rothschild | Jul 8, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Pay Per Click Marketing, ppc
For a franchise organization with multiple territories, one of the keys for Adwords success is to make each territory as distinct as possible. One way this can be achieved is by utilizing location specific display URLS within your ad text. This display URL should...
