Blog
Casting Google – The Movie
The Facebook Movie, "The Social Network" is about to be released on October 1st. I'm not sure what to think of this movie, although it does have some interesting casting choices, including Jesse Eisenberg as Mark Zuckerberg (did they cast him because of the 'berg'?)...
A Review of Google’s 10 Corporate Philosophy Principles
Right now, Google's famous 'Do no evil' mantra seems irrelevant, even hypocritical. I'd like to take a look at Google's 10 guiding corporate philosophy principles and see how relevant they are in light of their new 'net neutrality' proposal. In the last update to...
Franchise Marketing Tip of the Day: Link Building for SEO
A wise man once said: "building incoming links to a page are an important component to SEO and Page Rank." Actually, it was probably some SEO guy that said that. Anyways - getting links to your local franchise landing page is an important strategy for pushing your...
Google Places Continues to Make Improvements
Google has added a new feature that lets local business owners respond to reviews in their Places accounts. This feature-add continues a trend with Google Places matching / competing with Yelp as a major player in the user-generated business review sector. For both...
Multiple Google Account Sign-In: Finally!
For of us who work in the world of SEO & PPC Marketing, its safe to say that we use a ton of Google's products. Gmail, Adwords, Google Docs, Spreadsheets, Presentations, Voice, and Analytics are just a few of Google's tools that we utilize on an everyday basis....
Franchise Marketing Tip of the Day: Valuable SEO Content
So you've got the hang of updating your twitter feed, blog, and Facebook account on a regular basis. You still don't have much traction though. What could be wrong? One possibility is you aren't providing your readers with valuable content. Think about it from your...
San Francisco Links the Web & Real World
San Francisco is truly a unique place. We've recently been working with several local businesses & stores within the city, helping out on various fronts. Some businesses need a basic SEO overhaul or a PPC campaign, others require more complex work. The amazing...
Franchise Marketing Tip of the Day: Fresh SEO Content
One of the primary factors that Google and other search engines use to rank websites is fresh, relevant content. Google's 'web crawlers' view recent articles, news, and updates on a franchise landing page as a sign that the site is important for specific keywords. ...
Franchise Marketing Tip of the Day: Adwords Specific Display URLs
For a franchise organization with multiple territories, one of the keys for Adwords success is to make each territory as distinct as possible. One way this can be achieved is by utilizing location specific display URLS within your ad text. This display URL should...
Franchise Marketing Tip of the Day: PPC Local Competitor Bidding
Bidding on competitor PPC keywords has basically become standard practice in a variety of industries, especially with large franchise organizations that are battling for market share. Even though quality score isn't going to benefit from this strategy (your ad...